KNOWING THE ECOSYSTEM IS EVERYTHING: ADVICE FOR HIRING A CMO - MARK DONNIGAN - MARKETING AND GROWTH EXPERT FOR STARTUPS}

Knowing the Ecosystem Is Everything: Advice for Hiring a CMO - Mark Donnigan - Marketing and Growth Expert for Startups}

'Jobs To Be Done' as a Demand-Gen DriverFire Up & integrate PodcastIn this insightful interview, I revealed several key secrets to enhancing need generation for B2B companies offering in complicated buyer environments with long buying journeys and demonstrated how the Clayton Christensen "Jobs to be done" framework can be applied by marketing.There

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